The Largest Radio Advertiser in the Behavioral Health Industry
From day one, Opti was the global agency of record for The Addiction Rehab Specialist (ARS). Starting with a concept, Opti worked closely with ARS, transforming them into the largest radio advertiser in the behavioral health industry. After over 250,000 radio and television spots, Opti's inventory-based negotiation methods, have saved the ARS brand millions on their mass media spends. Generating thousands of responses per week, a granular lead generation and brand development campaign, have exceeded the expectations of the ARS brand and their partners. ARS has benefited from the expansive online video and creative content, including logo design and development.